{"id":1173,"date":"2022-01-25T15:54:08","date_gmt":"2022-01-25T14:54:08","guid":{"rendered":"https:\/\/www..esupcom.com\/?page_id=1173"},"modified":"2025-11-13T12:00:46","modified_gmt":"2025-11-13T11:00:46","slug":"bachelor-communication-digitale-et-publicite","status":"publish","type":"page","link":"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/","title":{"rendered":"Formation &#8211; Bachelor 3 \u2013 Communication Digitale et Publicit\u00e9"},"content":{"rendered":"\n\n\t<div class=\"component-max-width component-max-width__default\">\n\t\t\n\t<\/div>\n\n\n\n\n\n\n<div class=\"block-banner\">\n    <div class=\"block-banner__bgimg\" style=\"background-image: url(https:\/\/www.esupcom.com\/images\/65.png);\">\n    <div class=\"block-banner__bgimg__overlay\"><\/div>\n        <div class=\"block-banner__content\">\n                    <h1 class=\"small\">Bachelor Communication Digitale et Publicit\u00e9 &#8211; 3e ann\u00e9e<\/h1>\n                <\/div>\n    <\/div>\n<\/div>\n\n \n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\n\n\t<div class=\"component-max-width component-max-width__default\">\n\t\t\n\n<div class=\"wp-block-columns is-layout-flex wp-container-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"korolev light_green left left margin_bottom_20px\">\n\t\t\t\tObjectifs de la formation \n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n\n\t<div class=\"component-text component-text__light component-text__rich_text  component-text__lineheight-grand\">\n\t\t\t\t\t<p>La 3<sup>e<\/sup> ann\u00e9e conclut le cycle professionnel du <span class=\"component-text__bold\">Bachelor Communication Digitale et Publicit\u00e9<\/span>, apr\u00e8s deux ann\u00e9es o\u00f9 les fondamentaux de la communication ont \u00e9t\u00e9 acquis : en <a href=\"https:\/\/www.esupcom.com\/formations\/bachelor-communication-globale\/\">Bachelor 1 Communication globale<\/a> puis en <a href=\"https:\/\/www.esupcom.com\/formations\/bachelor-communication-360\/\">Bachelor 2 Communication 360\u00b0<\/a>.<\/p>\n<p>La 3e ann\u00e9e vous permet de ma\u00eetriser les techniques de<span class=\"component-text__bold\"> communication digitale<\/span>, de g\u00e9rer les<span class=\"component-text__bold\"> r\u00e9seaux sociaux<\/span>, et de mener une<span class=\"component-text__bold\"> strat\u00e9gie de communication digitale<\/span>. \u00c0 l\u2019issue de l\u2019ann\u00e9e, vous obtiendrez la Certification Professionnelle Responsable de projet marketing communication (RPMC) de niveau 6 (Bac +3) inscrite au RNCP.<\/p>\n<p>Le Bachelor <span class=\"component-text__bold\">Communication Digitale et Publicit\u00e9<\/span> forme des responsables digitaux op\u00e9rationnels, agiles et r\u00e9actifs pouvant g\u00e9rer des projets et travailler avec tous les membres de l\u2019\u00e9cosyst\u00e8me digital : <span class=\"component-text__bold\">d\u00e9veloppeurs informatique, webdesigners, webmarketers\u2026<\/span><\/p>\n\n\t\t\t<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"korolev light_green left left margin_bottom_20px\">\n\t\t\t\tDisponibilit\u00e9\n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n\n                            \n\n        <div class=\"component-link style-1\">\n                                    <a class=\"component-link__link\"\n                    href=\"https:\/\/www.esupcom.com\/nos-ecoles\/aix-en-provence\/\"\n                    title=\"\/nos-ecoles\/Aix-en-Provence\"\n                >\n                    Aix-en-Provence\n                <\/a>\n                            <a class=\"component-link__link\"\n                    href=\"https:\/\/www.esupcom.com\/nos-ecoles\/lille\/\"\n                    title=\"\/nos-ecoles\/Lille\"\n                >\n                    Lille\n                <\/a>\n                            <a class=\"component-link__link\"\n                    href=\"https:\/\/www.esupcom.com\/nos-ecoles\/lyon\/\"\n                    title=\"\/nos-ecoles\/Lyon\"\n                >\n                    Lyon\n                <\/a>\n                            <a class=\"component-link__link\"\n                    href=\"https:\/\/www.esupcom.com\/nos-ecoles\/paris\/\"\n                    title=\"\/nos-ecoles\/Paris\"\n                >\n                    Paris\n                <\/a>\n                            <a class=\"component-link__link\"\n                    href=\"https:\/\/www.esupcom.com\/nos-ecoles\/reims\/\"\n                    title=\"\/nos-ecoles\/Reims\"\n                >\n                    Reims\n                <\/a>\n                        <\/div>\n\n<\/div>\n<\/div>\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"korolev light_green center left margin_bottom_20px\">\n\t\t\t\tProgramme du Bachelor Communication Digitale et Publicit\u00e9\n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n\n\n    <div class=\"block-program\">\n        <div class=\"block-program__container\">\n            <div class=\"block-program__container__year\">\n                                    <div class=\"block-program__container__year__bloc\" data-id=\"0\">\n                                                    <h3 class=\"block-program__container__year__bloc__title\">3<sup>e<\/sup> ann\u00e9e<\/h3>\n                                            <\/div>\n                    \t\t\t\t            <\/div>\n            \n                <div class=\"block-program__container__year__content\" data-id=\"0\">\n\n                                        <div class=\"block-program__container__year__bloc tab__list-mobile\" data-id=\"0\">\n                                                    <h3 class=\"block-program__container__year__bloc__title\">3<sup>e<\/sup> ann\u00e9e<\/h3>\n                                            <\/div>\n                    \n                    <div class=\"block-program__container__year__content__tab-desc\" data-id=\"0\">\n                        <div class=\"block-program__container__year__content__col1\">\n                                                            <h4>Programme<\/h4>\n                                                                                        <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Communication &amp; Marketing<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li>Marketing et \u00c9tude de march\u00e9<\/li>\n<li>Relations m\u00e9dias \/ presse<\/li>\n<li>Marque et brand content<\/li>\n<li>Strat\u00e9gie de communication print<\/li>\n<li>Outil de veille de communication publicitaire<\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Digital &amp; IA<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li>E-learning<\/li>\n<li>Strat\u00e9gie marketing digital<\/li>\n<li>Ma\u00eetrise des outils IA et Midjourney<\/li>\n<li>Semaine intensive de communication digitale et outils de l\u2019IA<\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Cr\u00e9atif<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li>Apprentissage d\u2019Adobe Premiere<\/li>\n<li>Apprentissage d\u2019Illustrator<\/li>\n<li>Cr\u00e9ation publicitaire par l\u2019image : photographie<\/li>\n<li>Semaine intensive de cr\u00e9ation de design de marque : typographie et identit\u00e9 visuelle<\/li>\n<li>Semaine intensive de culture et d\u2019\u00e9criture cr\u00e9ative<\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">Univers Professionnel<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li>Business English<\/li>\n<li>Techniques de recherche d\u2019alternances<\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col1__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col1__group__title\">L\u2019exp\u00e9rience Esupcom<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col1__group__list\"><ul>\n<li>Semaine intensive immersion entreprise : Business Game<\/li>\n<li>Esup\u2019Pub : conception d\u2019une campagne publicitaire 5 jours \/ 5 sens<\/li>\n<li>Concours d\u2019\u00e9loquence \u2013 Inter campus<\/li>\n<li>Workshop Skolae : D\u00e9ploiement de la campagne publicitaire et cr\u00e9ative lors du challenge annuel inter-campus en collaboration avec une marque nationale ou internationale<\/li>\n<li>Semaine de bien-\u00eatre : Festival Oh My Care<\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                                    <\/div>\n\n                        <div class=\"block-program__container__year__content__col2\">\n                                                            <h4>Rythmes<\/h4>\n                                                                                        <div class=\"block-program__container__year__content__col2__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col2__group__title\">Alternance<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col2__group__list\"><p>1 jour \u00e9cole \/ 4 jours entreprise par semaine<br \/>\n+ 6 semaines de s\u00e9minaires<\/p>\n<\/div>\n                                                                    <\/div>\n                                                            <div class=\"block-program__container__year__content__col2__group\">\n                                                                            <h5 class=\"block-program__container__year__content__col2__group__title\">Dur\u00e9e<\/h5>\n                                                                                                                <div class=\"block-program__container__year__content__col2__group__list\"><p>La formation dure un an &#8211; 495 h<\/p>\n<\/div>\n                                                                    <\/div>\n                                                                                        <div class=\"block-program__container__year__content__col2__group__skills\">\n                                <div class=\"block-program__container__year__content__col2__group__skills__block\">\n                                    <div class=\"block-program__container__year__content__col2__group__skills__title\">Comp\u00e9tences d\u00e9velopp\u00e9es<\/div>\n                                                                            <div class=\"block-program__container__year__content__col2__group__skills__desc\"><ul>\n<li>Contribuer \u00e0 la d\u00e9finition des orientations strat\u00e9giques marketing<\/li>\n<li>Elaborer et d\u00e9ployer un plan marketing op\u00e9rationnel<\/li>\n<li>D\u00e9velopper des actions de communication institutionnelle et commerciale<\/li>\n<li>Conduire un projet marketing\/communication responsable<\/li>\n<\/ul>\n<\/div>\n                                                                    <\/div>\n                                <\/div>\n                                                    <\/div>\n                        \n                    <\/div> \n                    \n                <\/div>\n                                \n                    <\/div>\n    <\/div>\n\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h3 class=\"pink left left \">\n\t\t\t\tPoursuivre sa formation de communication par un Mast\u00e8re\n\t\t\t<\/h3>\n\t\t<\/div>\n\t\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\n\n\n    <div class=\"block-programb typeDeProgramme__formation\">\n\n                                \n            <div class=\"block-programb__container \">\n                            <div class=\"block-programb__container__year\">\n                                            <div class=\"block-programb__container__year__text green\">4<sup>\u00c9ME<\/sup> ET 5<sup>\u00c9ME<\/sup> ANN\u00c9E<\/div>\n                                                                                        <div class=\"block-programb__container__year__title green\">Sp\u00e9cialisation<\/div>\n                                    <\/div>\n                                        <div class=\"block-programb__container__subjects\">\n                    <div class=\"block-programb__container__subjects__repeater\">\n                                                                                    <a class=\"block-programb__container__subjects__repeater__block\"  href=\"https:\/\/www.esupcom.com\/formations\/mastere-communication-des-marques-et-des-entreprises\/\" target=\"\">      \n                                    <div class=\"block-programb__container__subjects__repeater__block__img\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/Capture-35.png);\"><\/div>\n                                    <div class=\"block-programb__container__subjects__repeater__block__infos\">\n                                                                                    <div class=\"block-programb__container__subjects__repeater__block__infos__title\">Mast\u00e8re Communication des Marques et des Entreprises<\/div>\n                                                                                                                            <div class=\"block-programb__container__subjects__repeater__block__infos__link\">En savoir<\/div>\n                                                                            <\/div>                                    \n                                <\/a>\n                                                                                                                <a class=\"block-programb__container__subjects__repeater__block\"  href=\"https:\/\/www.esupcom.com\/formations\/mastere-digital-marketing-et-business\/\" target=\"\">      \n                                    <div class=\"block-programb__container__subjects__repeater__block__img\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/Sans-titre-5-5.png);\"><\/div>\n                                    <div class=\"block-programb__container__subjects__repeater__block__infos\">\n                                                                                    <div class=\"block-programb__container__subjects__repeater__block__infos__title\">Mast\u00e8re Communication Digitale et Publicit\u00e9<\/div>\n                                                                                                                            <div class=\"block-programb__container__subjects__repeater__block__infos__link\">En savoir<\/div>\n                                                                            <\/div>                                    \n                                <\/a>\n                                                                                                                <a class=\"block-programb__container__subjects__repeater__block\"  href=\"https:\/\/www.esupcom.com\/formations\/mastere-strategies-evenementielles\/\" target=\"\">      \n                                    <div class=\"block-programb__container__subjects__repeater__block__img\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/AdobeStock_316213640.jpeg);\"><\/div>\n                                    <div class=\"block-programb__container__subjects__repeater__block__infos\">\n                                                                                    <div class=\"block-programb__container__subjects__repeater__block__infos__title\">Mast\u00e8re Communication \u00c9v\u00e8nementielle<\/div>\n                                                                                                                            <div class=\"block-programb__container__subjects__repeater__block__infos__link\">En savoir<\/div>\n                                                                            <\/div>                                    \n                                <\/a>\n                                                                        <\/div>\n                <\/div>\n                        <\/div>\n            <\/div>\n\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t<\/div>\n\n\n\n\n\n\t<div class=\"block-horizontal-accordion\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"block-horizontal-accordion__bgImg\" data-id=\"0\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/3bb50e96e9ea9d6ba6505b6b5804e4ff-1.png);\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-horizontal-accordion__bgImg\" data-id=\"1\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/0f7d844b56d9e94261010a68775059fd-1.png);\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"block-horizontal-accordion__bgImg\" data-id=\"2\" style=\"background-image:url(https:\/\/www.esupcom.com\/images\/a64669c4c04e2f1b9283627b47c3a523-1.png);\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t<div class=\"block-horizontal-accordion__wrapper\">\n\t\t\t<div class=\"accordion-box\">\n\t\t\t\t<div class=\"accordion-border\">\n\n\t\t\t\t\t<div class=\"tab\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tab__list\" data-id=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\tLES PLUS DE LA FORMATION<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tab__list\" data-id=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\tD\u00c9BOUCH\u00c9S PROFESSIONNELS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"tab__list\" data-id=\"2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\tM\u00c9TIERS PR\u00c9PAR\u00c9S<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"tab_content\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"content\" data-id=\"0\">\n\n\t\t\t\t\t\t\t\t<div class=\"tab__list tab__list-mobile\" data-id=\"0\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>LES PLUS DE LA FORMATION<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"tab-desc\" data-id=\"0\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_title\">\n\t\t\t\t\t\t\t\t\t\t\tLes plus de la formation\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_text\"><ul>\n<li>S\u00e9minaire d\u2019int\u00e9gration et immersion<\/li>\n<li>Des intervenants professionnels reconnus pour leur expertise et pratique du m\u00e9tier<\/li>\n<li>Cycle de conf\u00e9rences<\/li>\n<li>Workshops et comp\u00e9titions d\u2019agences<\/li>\n<li>Personnal branding sur les r\u00e9seaux sociaux<\/li>\n<li>Badges professionnels Design et Digital<\/li>\n<li>D\u00e9veloppement des savoir-\u00eatre (cr\u00e9ativit\u00e9, innovation, agilit\u00e9, r\u00e9dactionnel, sens de l\u2019\u00e9coute, \u2026)<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"content\" data-id=\"1\">\n\n\t\t\t\t\t\t\t\t<div class=\"tab__list tab__list-mobile\" data-id=\"1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>D\u00c9BOUCH\u00c9S PROFESSIONNELS<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"tab-desc\" data-id=\"1\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_title\">\n\t\t\t\t\t\t\t\t\t\t\tD\u00e9bouch\u00e9s professionnels\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_text\"><ul>\n<li>Agence de communication<\/li>\n<li>Entreprise priv\u00e9e<\/li>\n<li>Structure publique<\/li>\n<li>Structure associative<\/li>\n<li>Collectivit\u00e9 territoriale<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"content\" data-id=\"2\">\n\n\t\t\t\t\t\t\t\t<div class=\"tab__list tab__list-mobile\" data-id=\"2\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>M\u00c9TIERS PR\u00c9PAR\u00c9S<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<div class=\"tab-desc\" data-id=\"2\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_title\">\n\t\t\t\t\t\t\t\t\t\t\tM\u00e9tiers pr\u00e9par\u00e9s\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"block_text\"><p>\u2022 Community manager<br \/>\n\u2022 Social m\u00e9dia manager<br \/>\n\u2022 Charg\u00e9(e) de communication digitale<br \/>\n\u2022 Chef(fe) de projet web<br \/>\n\u2022 Chef(fe) de produit digital<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"korolev pink center left margin_bottom_20px\">\n\t\t\t\tT\u00e9moignages\n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n    <div class=\"block-image-text-quote-blue-insert\">\n                    <div class=\"block-image-text-quote-blue-insert__insert\">\n                <div class=\"block-image-text-quote-blue-insert__insert__container\">\n                                                                <div class=\"text\">\n                                                            <div><h3>Ludovic Paris- Aix-en-Provence<\/h3>\n<p>Je suis passionn\u00e9 et me tient inform\u00e9 des moindres tendances tech, web et design graphique. J\u2019ai des projets ambitieux et un besoin d&#8217;exprimer ma cr\u00e9ativit\u00e9 \u00e0 chaque minute&#8230;<\/p>\n<p>Cette \u00e9cole permet de me former car le programme est complet me permet d\u2019acqu\u00e9rir toutes les comp\u00e9tences n\u00e9cessaires pour ma vie professionnelle (graphisme, marketing, vid\u00e9o\u2026)<\/p>\n<\/div>\n                                                    <\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"componentTitle\">\n\t\t\t<h2 class=\"blue center left margin_bottom_20px\">\n\t\t\t\tInformations Pratiques\n\t\t\t<\/h2>\n\t\t<\/div>\n\t\n\n\n\n\t<div class=\"component-max-width component-max-width__large\">\n\t\t\n\n    <div class=\"block-accordion\">\n\n                                            <section>\n                    <button class=\"block-accordion__question\">\n                        PR\u00c9REQUIS BACHELORS\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p><strong>1<sup>\u00e8re<\/sup> ann\u00e9e<\/strong> &#8211; \u00catre titulaire du baccalaur\u00e9at ou d\u2019un titre de niveau 4<\/p>\n<p><strong>2<sup>\u00e8me<\/sup> ann\u00e9e<\/strong> &#8211; Avoir valid\u00e9 une premi\u00e8re ann\u00e9e d\u2019enseignement sup\u00e9rieur (60 ECTS)<\/p>\n<p><strong>3<sup>\u00e8me<\/sup> ann\u00e9e<\/strong> &#8211; \u00catre titulaire d\u2019un titre de niveau 5 et\/ou avoir valid\u00e9 deux ann\u00e9es d\u2019enseignement sup\u00e9rieur (120 ECTS)<\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                                                            <section>\n                    <button class=\"block-accordion__question\">\n                        MODALIT\u00c9S D&#8217;\u00c9VALUATION\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p>Les comp\u00e9tences et connaissances sont appr\u00e9ci\u00e9es \u00e0 parit\u00e9 selon deux modalit\u00e9s : contr\u00f4le continu et \u00e9valuation finale. Le contr\u00f4le continu est organis\u00e9 sur la p\u00e9riode d\u2019enseignement. Il peut \u00eatre constitu\u00e9 de contr\u00f4les de connaissances, de cas pratiques, de travaux de recherche et\/ou de pr\u00e9sentations orales \u00e0 r\u00e9aliser individuellement ou en groupe. Les \u00e9valuations finales sont organis\u00e9es en dehors des s\u00e9ances de cours. Le cas \u00e9ch\u00e9ant, elles peuvent concerner une \u00e9tude de cas, la r\u00e9alisation d\u2019un projet, la r\u00e9daction d\u2019un rapport d\u2019activit\u00e9s et\/ou d\u2019un m\u00e9moire, une mise en situation professionnelle.<\/p>\n<p>La formation permet l\u2019obtention totale ou partielle de la Certification Professionnelle par la validation de blocs de comp\u00e9tences.<\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                                                            <section>\n                    <button class=\"block-accordion__question\">\n                        VALIDATION\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p>A l&#8217;issue de la troisi\u00e8me ann\u00e9e de Bachelor : <strong>Responsable de Projet Marketing Communication<\/strong><br \/>\nCertification Professionnelle reconnue par l&#8217;Etat niveau 6<br \/>\nCertification Professionnelle enregistr\u00e9e au RNCP (<a href=\"https:\/\/www.francecompetences.fr\/recherche\/rncp\/41430\/\" target=\"_blank\" rel=\"noopener noreferrer\">RNCP41430<\/a>) par d\u00e9cision du Directeur G\u00e9n\u00e9ral de France Comp\u00e9tences en date du 27\/10\/2025, d\u00e9livr\u00e9e sous l\u2019autorit\u00e9 de Sciences-U Lille (accessible par la VAE)<\/p>\n<p><i>La formation permet d&#8217;acqu\u00e9rir 60 cr\u00e9dits ECTS par an.<\/i><\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                                                            <section>\n                    <button class=\"block-accordion__question\">\n                        ADMISSIONS\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p>Dossier, Entretien de motivation et Concours<\/p>\n<p><a href=\"https:\/\/www.esupcom.com\/admission\/\">Pour en savoir +<\/a><\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                                                            <section>\n                    <button class=\"block-accordion__question\">\n                        PASSERELLES D&#8217;\u00c9TUDE\n                    <\/button>\n                    <div class=\"block-accordion__panel\">\n                        <div class=\"block-accordion__answer\">\n                            <p>Le titulaire de la Certification Professionnelle RPMC a pour vocation de trouver un poste \u00e0 l\u2019issue de sa formation. Toutefois, une poursuite d\u2019\u00e9tude est possible en cycle expert en vue soit d\u2019obtenir un des Mast\u00e8res sp\u00e9cialis\u00e9s (Certification Professionnelle de niveau 7 &#8211; Bac +5) en <a href=\"https:\/\/www.esupcom.com\/formations\/mastere-communication-des-entreprises-et-des-organisations\/\">Communication des Marques et des Entreprises<\/a>, ou\u00a0<a href=\"https:\/\/www.esupcom.com\/formations\/mastere-strategies-evenementielles\/\">Communication Ev\u00e8nementielle<\/a>, ou\u00a0<a href=\"https:\/\/www.esupcom.com\/formations\/mastere-digital-marketing-et-business\/\">Communication Digitale et Publicit\u00e9<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>A l\u2019issue du Bachelor, l\u2019\u00e9tudiant peut choisir de compl\u00e9ter sa formation en s\u2019orientant vers un cursus sp\u00e9cialis\u00e9 de type Mast\u00e8re, MBA ou Master of science.<\/p>\n\n                        <\/div>\n                    <\/div>\n                <\/section>\n                            \n    <\/div>\n\n\n\t<div class=\"component-spacer component-spacer__std\"><\/div>\n\n\n\t<\/div>\n\n\n\n\n\n            <div class=\"component-image\">\n            <div class=\"component-image-img full \">\n                <figure>\n                <img width=\"1680\" height=\"307\" src=\"https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1680x307.jpg\" class=\"attachment-large size-large\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1680x307.jpg 1680w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1024x187.jpg 1024w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-768x140.jpg 768w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1536x280.jpg 1536w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-2048x374.jpg 2048w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-50x9.jpg 50w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-150x27.jpg 150w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-400x73.jpg 400w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-750x137.jpg 750w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-970x177.jpg 970w, https:\/\/www.esupcom.com\/images\/releve-ton-talent-1-1170x214.jpg 1170w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/>\n                                    <\/figure>\n            <\/div>\n        <\/div>\n    \n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":23,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"info_filiere":[],"info_type_filiere":[],"info_templates":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bachelor Communication Digitale et Publicit\u00e9 - Bac+3 - Esupcom<\/title>\n<meta name=\"description\" content=\"Le Bachelor Com Digitale et Publicit\u00e9 forme des responsables op\u00e9rationnels, agiles et r\u00e9actifs pouvant g\u00e9rer la com digitale et les r\u00e9seaux sociaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bachelor Communication Digitale et Publicit\u00e9 - Bac+3 - Esupcom\" \/>\n<meta property=\"og:description\" content=\"Le Bachelor Com Digitale et Publicit\u00e9 forme des responsables op\u00e9rationnels, agiles et r\u00e9actifs pouvant g\u00e9rer la com digitale et les r\u00e9seaux sociaux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/\" \/>\n<meta property=\"og:site_name\" content=\"Esupcom\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-13T11:00:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/\",\"url\":\"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/\",\"name\":\"Bachelor Communication Digitale et Publicit\u00e9 - Bac+3 - Esupcom\",\"isPartOf\":{\"@id\":\"https:\/\/www.esupcom.com\/#website\"},\"datePublished\":\"2022-01-25T14:54:08+00:00\",\"dateModified\":\"2025-11-13T11:00:46+00:00\",\"description\":\"Le Bachelor Com Digitale et Publicit\u00e9 forme des responsables op\u00e9rationnels, agiles et r\u00e9actifs pouvant g\u00e9rer la com digitale et les r\u00e9seaux sociaux.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.esupcom.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pr\u00e9sentation des Formations\",\"item\":\"https:\/\/www.esupcom.com\/formations\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Formation &#8211; Bachelor 3 \u2013 Communication Digitale et Publicit\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esupcom.com\/#website\",\"url\":\"https:\/\/www.esupcom.com\/\",\"name\":\"Esupcom\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\/\/www.esupcom.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esupcom.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esupcom.com\/#organization\",\"name\":\"Esupcom\",\"url\":\"https:\/\/www.esupcom.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png\",\"contentUrl\":\"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png\",\"width\":334,\"height\":140,\"caption\":\"Esupcom\"},\"image\":{\"@id\":\"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bachelor Communication Digitale et Publicit\u00e9 - Bac+3 - Esupcom","description":"Le Bachelor Com Digitale et Publicit\u00e9 forme des responsables op\u00e9rationnels, agiles et r\u00e9actifs pouvant g\u00e9rer la com digitale et les r\u00e9seaux sociaux.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/","og_locale":"fr_FR","og_type":"article","og_title":"Bachelor Communication Digitale et Publicit\u00e9 - Bac+3 - Esupcom","og_description":"Le Bachelor Com Digitale et Publicit\u00e9 forme des responsables op\u00e9rationnels, agiles et r\u00e9actifs pouvant g\u00e9rer la com digitale et les r\u00e9seaux sociaux.","og_url":"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/","og_site_name":"Esupcom","article_modified_time":"2025-11-13T11:00:46+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/","url":"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/","name":"Bachelor Communication Digitale et Publicit\u00e9 - Bac+3 - Esupcom","isPartOf":{"@id":"https:\/\/www.esupcom.com\/#website"},"datePublished":"2022-01-25T14:54:08+00:00","dateModified":"2025-11-13T11:00:46+00:00","description":"Le Bachelor Com Digitale et Publicit\u00e9 forme des responsables op\u00e9rationnels, agiles et r\u00e9actifs pouvant g\u00e9rer la com digitale et les r\u00e9seaux sociaux.","breadcrumb":{"@id":"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esupcom.com\/formations\/bachelor-communication-digitale-et-publicite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.esupcom.com\/"},{"@type":"ListItem","position":2,"name":"Pr\u00e9sentation des Formations","item":"https:\/\/www.esupcom.com\/formations\/"},{"@type":"ListItem","position":3,"name":"Formation &#8211; Bachelor 3 \u2013 Communication Digitale et Publicit\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.esupcom.com\/#website","url":"https:\/\/www.esupcom.com\/","name":"Esupcom","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/www.esupcom.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esupcom.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.esupcom.com\/#organization","name":"Esupcom","url":"https:\/\/www.esupcom.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png","contentUrl":"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png","width":334,"height":140,"caption":"Esupcom"},"image":{"@id":"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/pages\/1173"}],"collection":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/comments?post=1173"}],"version-history":[{"count":5,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/pages\/1173\/revisions"}],"predecessor-version":[{"id":15473,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/pages\/1173\/revisions\/15473"}],"up":[{"embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/pages\/23"}],"wp:attachment":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/media?parent=1173"}],"wp:term":[{"taxonomy":"info_filiere","embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/info_filiere?post=1173"},{"taxonomy":"info_type_filiere","embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/info_type_filiere?post=1173"},{"taxonomy":"info_templates","embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/info_templates?post=1173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}