{"id":8944,"date":"2021-06-14T14:09:14","date_gmt":"2021-06-14T12:09:14","guid":{"rendered":"https:\/\/www.esupcom.com\/?post_type=actualite&#038;p=8944"},"modified":"2022-07-11T17:24:15","modified_gmt":"2022-07-11T15:24:15","slug":"comment-devenir-planneur-strategique","status":"publish","type":"actualite","link":"https:\/\/www.esupcom.com\/actualite\/comment-devenir-planneur-strategique\/","title":{"rendered":"Comment devenir Planneur Strat\u00e9gique ?"},"content":{"rendered":"\n<p>Un planneur strat\u00e9gique connait toutes les tendances actuelles et \u00e0 venir de la soci\u00e9t\u00e9. Il permet de trouver et orienter les concepts des campagnes publicitaires de son entreprise.<\/p>\n\n\n\n<p>Il effectue beaucoup de veille \u00e9conomique, marketing et d\u2019analyses strat\u00e9giques.&nbsp; L\u2019objectif du planneur strat\u00e9gique est d\u2019alimenter et cr\u00e9er le positionnement d\u2019une marque en accord avec la strat\u00e9gie de l\u2019entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les comp\u00e9tences<\/strong><\/h2>\n\n\n\n<p>Le planneur strat\u00e9gique n\u00e9cessite d\u2019avoir une \u00e9norme culture g\u00e9n\u00e9rale, ainsi qu\u2019une bonne capacit\u00e9 de communication et d\u2019analyse pour rester coh\u00e9rent dans ses diff\u00e9rentes r\u00e9flexions. Il faut \u00e9galement une bonne capacit\u00e9 de recherche et de synth\u00e8se&nbsp;!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les missions&nbsp;:<\/strong><\/h2>\n\n\n\n<ul><li>R\u00e9cup\u00e9rer les informations sur les clients et le march\u00e9 pour les analyser et les synth\u00e9tiser<\/li><li>Cr\u00e9ation d\u2019un support qui synth\u00e9tise les diff\u00e9rentes informations pour mieux d\u00e9finir la strat\u00e9gie de la marque<\/li><li>Pr\u00e9parer les briefs cr\u00e9atifs<\/li><li>Participer \u00e0 la phase de cr\u00e9ation d\u2019un projet<\/li><li>Expliquer comment la campagne sera per\u00e7ue<\/li><li>Etude des performances de la campagne<\/li><li>R\u00e9alisation de benchmark<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L\u2019\u00e9volution professionnelle&nbsp;:<\/strong><\/h2>\n\n\n\n<p>Pour l\u2019\u00e9volution professionnelle de ce m\u00e9tier, le planneur strat\u00e9gique peut se diriger vers des postes tels que consultant ou directeur du planning strat\u00e9gique d\u2019une entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La r\u00e9mun\u00e9ration&nbsp;:<\/strong><\/h2>\n\n\n\n<p>Un planeur strat\u00e9gique junior gagne en g\u00e9n\u00e9ral entre 25 et 30k bruts par an. Lorsque la personne a atteint de l\u2019exp\u00e9rience et assez d\u2019anciennet\u00e9, et selon l\u2019entreprise et la localisation, le salaire tourne entre 39 et 90k bruts annuels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quelle formation&nbsp;?<\/strong><\/h2>\n\n\n\n<p>Pour devenir Planneur strat\u00e9gique, le <a href=\"\/formation\/mastere-communication-des-marques-et-des-entreprises\/\">Mast\u00e8re Communication des Marques et des Entreprises<\/a>&nbsp;vous pr\u00e9parera. La formation se d\u00e9roule sur deux ans, en formation initiale ou en alternance. A la fin des deux ann\u00e9es, vous obtiendrez le titre de manager des strat\u00e9gies de communication marketing certifi\u00e9 reconnu par l\u2019Etat de niveau 7.<\/p>\n","protected":false},"featured_media":9662,"template":"","themecore_city":[1971],"themecore_schools":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment devenir Planneur Strat\u00e9gique ? - Esupcom<\/title>\n<meta name=\"description\" content=\"Un planneur strat\u00e9gique connait toutes les tendances actuelles et \u00e0 venir de la soci\u00e9t\u00e9. 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