{"id":8889,"date":"2021-05-04T09:29:27","date_gmt":"2021-05-04T07:29:27","guid":{"rendered":"https:\/\/www.esupcom.com\/?post_type=actualite&#038;p=8889"},"modified":"2022-07-11T17:32:01","modified_gmt":"2022-07-11T15:32:01","slug":"comment-devenir-brand-content-manager","status":"publish","type":"actualite","link":"https:\/\/www.esupcom.com\/actualite\/comment-devenir-brand-content-manager\/","title":{"rendered":"Comment devenir Brand Content Manager ?"},"content":{"rendered":"\n<p>Brand Content Manager est un tout nouveau m\u00e9tier. Avec les ann\u00e9es et l\u2019expansion du digital, il trouve maintenant sa place dans de nombreuses entreprises et continu son ascension en tant que pilier du marketing de la nouvelle g\u00e9n\u00e9ration.<\/p>\n\n\n\n<p>Des \u00e9tudes en marketing et \/ ou en communication sont conseill\u00e9es pour ce poste. Il faut aussi avoir une parfaite connaissance des m\u00e9dias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les comp\u00e9tences&nbsp;:<\/strong><\/h2>\n\n\n\n<p><strong>Le Brand Content Manager<\/strong> doit avant tout poss\u00e9der de bonnes <strong>qualit\u00e9s r\u00e9dactionnelles<\/strong>, car une grande partie de son travail repose sur la r\u00e9daction de<strong> diff\u00e9rents contenus<\/strong> pour diff\u00e9rents supports. Il devra \u00e9galement avoir une <strong>bonne connaissance des outils digitaux<\/strong> ainsi que des<strong> m\u00e9dias<\/strong>, sans oublier une <strong>bonne organisation dans son travail<\/strong> pour ne pas se perdre entre ses diff\u00e9rentes t\u00e2ches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Missions&nbsp;:<\/strong><\/h2>\n\n\n\n<ul><li>S\u2019occuper de la<strong> r\u00e9putation internet<\/strong> de son entreprise.<\/li><li><strong>Diriger la communication<\/strong> sur les r\u00e9seaux sociaux.<\/li><li>Mettre en place la <strong>strat\u00e9gie \u00e9ditoriale de l\u2019entreprise<\/strong>.<\/li><li>Produire des <strong>contenus r\u00e9dactionnels et vid\u00e9os<\/strong>.<\/li><li>S\u2019occuper du <strong>SEO<\/strong>.<\/li><li><strong>Analyser l\u2019engagement<\/strong> sur les r\u00e9seaux sociaux<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les \u00e9volutions professionnelles&nbsp;:<\/strong><\/h2>\n\n\n\n<p>En tant que tout nouveau m\u00e9tier, le brand content management est <strong>en constante \u00e9volution<\/strong>, et doit constamment s\u2019adapter \u00e0 la demande. Cependant, apr\u00e8s une certaine exp\u00e9rience \u00e0 ce poste, un brand content manager <strong>peut \u00e9voluer comme Responsable Marketing Digital ou Social Media Manager<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La r\u00e9mun\u00e9ration&nbsp;:<\/strong><\/h2>\n\n\n\n<p>Pour un poste junior de brand content manager, le salaire tournera aux alentours de <strong>26\/35K Bruts<\/strong> par an selon l\u2019entreprise et sa localisation. Avec l\u2019anciennet\u00e9, le salaire peut monter jusqu\u2019\u00e0 <strong>55\/60K bruts par an.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quelle formation pour devenir Brand Content Manager&nbsp;?<\/strong><\/h2>\n\n\n\n<p>Etant un m\u00e9tier de moins de 5 ans et en <strong>constante \u00e9volution,<\/strong> il n\u2019y a pas d\u2019\u00e9tudes propres pour \u00eatre Brand Content Manager. Mais, pour mieux vous former, une formation dans la c<strong>ommunication et le marketing<\/strong> sera celle qui convient mieux. <a href=\"\/formation\/mastere-communication-des-marques-et-des-entreprises\/\">La formation Marque, Strat\u00e9gies d\u2019innovation et d\u00e9veloppement d\u2019activit\u00e9&nbsp;<\/a> d&#8217;Esupcom vous formera pour exercer ce m\u00e9tier. Le mast\u00e8re se d\u00e9roule sur 2 ans, en formation initiale ou en alternance.&nbsp; Le titre \u00e0 l\u2019issu de la formation est <strong>certifi\u00e9 et reconnu par l\u2019Etat au niveau 7.<\/strong><\/p>\n","protected":false},"featured_media":9672,"template":"","themecore_city":[1971],"themecore_schools":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment devenir Brand Content Manager ? - Esupcom<\/title>\n<meta name=\"description\" content=\"Le Brand Content Manager a sa place dans de nombreuses entreprises et continu son ascension en tant que pilier du marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esupcom.com\/actualite\/comment-devenir-brand-content-manager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment devenir Brand Content Manager ? 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