{"id":8642,"date":"2021-02-10T16:21:52","date_gmt":"2021-02-10T15:21:52","guid":{"rendered":"https:\/\/www.esupcom.com\/?post_type=actualite&#038;p=8642"},"modified":"2025-01-02T16:14:48","modified_gmt":"2025-01-02T15:14:48","slug":"comment-devenir-community-manager","status":"publish","type":"actualite","link":"https:\/\/www.esupcom.com\/actualite\/comment-devenir-community-manager\/","title":{"rendered":"Comment devenir community manager ?"},"content":{"rendered":"\n<p>Les r\u00e9seaux sociaux ont chang\u00e9 nos modes de vie et de communication. Ils ont fait \u00e9merger nombre de nouveaux m\u00e9tiers sur le march\u00e9, comme celui de Community Manager (CM), que l\u2019on retrouve aujourd\u2019hui dans une majorit\u00e9 de soci\u00e9t\u00e9s.<\/p>\n\n\n\n<p>\u00catre CM, c\u2019est avant tout repr\u00e9sent\u00e9 une marque, une entreprise, une personnalit\u00e9 ou m\u00eame un produit sur Internet. Le r\u00f4le \u00e9tant de cr\u00e9er, \u00e9changer avec et fid\u00e9liser la communaut\u00e9 pr\u00e9sente. Il fait des r\u00e9seaux sociaux son terrain de jeu strat\u00e9gique pour augmenter la popularit\u00e9 de ce qu\u2019il repr\u00e9sente, en animant les pages. Il intervient aussi dans la veille d\u2019informations, et dans la cr\u00e9ation de posts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les missions d\u2019un CM<\/h2>\n\n\n\n<ul>\n<li>De la veille concurrentielle et de l\u2019e-reputation<\/li>\n\n\n\n<li>Veille technologique pour connaitre les nouveaux outils\/m\u00e9dias sociaux pour savoir sur quoi les entreprises peuvent se positionner<\/li>\n\n\n\n<li>Participer au d\u00e9veloppement de nouvelles strat\u00e9gies pour les r\u00e9seaux<\/li>\n\n\n\n<li>Mise en ligne de contenus<\/li>\n\n\n\n<li>Mod\u00e9ration de la communaut\u00e9, et des commentaires sous les posts.<\/li>\n\n\n\n<li>Planification d\u2019une ligne \u00e9ditoriale et de contenus<\/li>\n\n\n\n<li>Planification d\u2019\u00e9v\u00e8nements<\/li>\n\n\n\n<li>Accroitre la pr\u00e9sence digitale (produire du contenu SEO, en d\u00e9veloppant la strat\u00e9gie ciblant les internautes, investir dans le m\u00e9dia si possible)<\/li>\n\n\n\n<li>Dans certains cas, cr\u00e9er des newsletters, et adapter chaque contenu r\u00e9dactionnel<\/li>\n\n\n\n<li>Cr\u00e9er, animer et fid\u00e9liser la communaut\u00e9<\/li>\n\n\n\n<li>Maitrise des outils informatiques et web (les r\u00e9seaux, les logiciels de PAO comme indesign et photoshop, les logiciels de programmation et partage de contenus)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les comp\u00e9tences indispensables d\u2019un Community Manager&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u00catre un CM requiert certaines comp\u00e9tences pour r\u00e9ussir ses missions, et savoir travailler en \u00e9quipe en fait grandement partie. \u00c9tant donn\u00e9 que la plupart du temps, vous travaillerez en relation avec les services communications et marketing pour mettre des strat\u00e9gies en place. Il faut que le web et surtout les r\u00e9seaux deviennent votre terrain de jeu. Il vous faut donc une connaissance parfaite du monde du web, tant dans les outils que le langage. Des capacit\u00e9s r\u00e9dactionnelles et de communications sont requises, puisque c\u2019est une grande partie de son travail. Savoir \u00e9laborer des strat\u00e9gies de marketing sur les r\u00e9seaux, ainsi qu\u2019animer les communaut\u00e9s pour les fid\u00e9liser au mieux est aussi une comp\u00e9tence fondamentale du CM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c9volution professionnelle<\/strong><\/h2>\n\n\n\n<p>Le community management \u00e9tant consid\u00e9r\u00e9 comme un nouveau m\u00e9tier, il est possible d\u2019envisager une \u00e9volution dans plusieurs secteurs. Comme la communication, dans la publicit\u00e9 ou encore l\u2019e-commerce.<\/p>\n\n\n\n<p>Sur la dur\u00e9e, le CM pourra aspirer au post de chef de projet en communication num\u00e9rique, ainsi que tout poste \u00e0 responsabilit\u00e9s dans les m\u00e9dias, tel que responsable Social Media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00e9mun\u00e9ration&nbsp;<\/strong><\/h2>\n\n\n\n<p>Pour la r\u00e9mun\u00e9ration, un Community Manager d\u00e9butant peut pr\u00e9tendre \u00e0 2000\u20ac bruts\/mois. \u00c9tant un nouveau m\u00e9tier du web, les perspectives d\u2019\u00e9volution permettent aussi un salaire plus cons\u00e9quent. Le salaire moyen d\u2019un CM avec plus de 3 ans d\u2019exp\u00e9rience tourne autour de 38k\u20ac bruts par an.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Statut d\u2019un CM&nbsp;<\/strong><\/h2>\n\n\n\n<p>Un Community Manager peut tout aussi bien \u00eatre salari\u00e9 d\u2019une entreprise, ou ind\u00e9pendant. Tout d\u00e9pend des perspectives d\u2019\u00e9volution.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quelles formations pour un CM ?<\/strong><\/h2>\n\n\n\n<p>Il existe de nombreuses formations possibles pour devenir Community Manager. ESUPCOM propose une formation bachelor professionnalisante pour travailler dans la <a href=\"\/formations\/bachelor-communication-des-marques-et-des-entreprises\/\">Communication des Marques et des Entreprises<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":9678,"template":"","themecore_city":[1971],"themecore_schools":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment devenir community manager ? - Esupcom<\/title>\n<meta name=\"description\" content=\"Comment devenir Community manager ? Quelle formation entreprendre, et quelles qualit\u00e9s faut-il posseder ? 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