{"id":8502,"date":"2020-11-27T14:36:29","date_gmt":"2020-11-27T13:36:29","guid":{"rendered":"https:\/\/www.esupcom.com\/?post_type=actualite&#038;p=8502"},"modified":"2022-07-11T17:43:47","modified_gmt":"2022-07-11T15:43:47","slug":"open-track-digital","status":"publish","type":"actualite","link":"https:\/\/www.esupcom.com\/actualite\/open-track-digital\/","title":{"rendered":"Open Track Digital"},"content":{"rendered":"\n<p>Cette ann\u00e9e, les \u00e9tudiants en Mast\u00e8re Communication des Marques et des Entreprises 2\u00e8me ann\u00e9e, ont d\u00e9couvert un nouvel \u00e9v\u00e9nement p\u00e9dagogique, liant le digital et la crise sanitaire actuelle.<\/p>\n\n\n\n<p>Cette ann\u00e9e, les \u00e9tudiants en <a href=\"\/formation\/mastere-communication-des-marques-et-des-entreprises\/\">Mast\u00e8re Communication des Marques et des Entreprises<\/a> 2\u00e8me ann\u00e9e, ont d\u00e9couvert un nouvel \u00e9v\u00e9nement p\u00e9dagogique, liant le <strong>digital<\/strong> et la crise sanitaire actuelle.<\/p>\n\n\n\n<p>La pand\u00e9mie de Covid-19 a modifi\u00e9 les habitudes de consommation des Fran\u00e7ais et forc\u00e9 les acteurs de la distribution \u00e0 revoir leur mod\u00e8le. Drive, click &amp; collect, \u00ab shops in shops \u00bb mais aussi commerces de proximit\u00e9 : <strong>des nouvelles tendances de consommation ont \u00e9merg\u00e9<\/strong>.<\/p>\n\n\n\n<p>Face \u00e0 la crise \u00e9conomique, les commerces de proximit\u00e9, les TPE et PME sont en danger.<br>La vente en ligne associ\u00e9e \u00e0 une boutique physique traditionnelle a permis \u00e0 beaucoup d\u2019entreprises d\u2019augmenter leur volume de ventes, notamment au TPME.<\/p>\n\n\n\n<p>Mais alors, qu\u2019attendent les commer\u00e7ants de proximit\u00e9 pour se lancer dans la <strong>digitalisation de leur activit\u00e9 ?<\/strong><br>Quels sont leurs freins et leurs craintes ?<\/p>\n\n\n\n<p>Dans un \u00e9lan de solidarit\u00e9 et de soutien pour les commerces de proximit\u00e9 de la ville de Reims, Esupcom, l\u2019\u00e9cole sup\u00e9rieure de la communication a orchestr\u00e9 cet <strong>OPEN TRACK DIGITAL<\/strong> dans la finalit\u00e9 <strong>d\u2019apporter de l\u2019aide b\u00e9n\u00e9vole<\/strong> \u00e0 des boutiques dites \u00ab&nbsp;non-essentielles&nbsp;\u00bb.<\/p>\n\n\n\n<p>Suite aux diff\u00e9rentes aides allou\u00e9es aux commerces ind\u00e9pendants par la CCI de la Marne, les commerces de proximit\u00e9 ont les cartes en mains pour d\u00e9velopper leur activit\u00e9 plus que jamais.<\/p>\n\n\n\n<p>Nos \u00e9tudiants ont donc pour objectif de <strong>recommander des solutions adapt\u00e9es \u00e0 la probl\u00e9matique<\/strong>, une <strong>proposition \u00ab&nbsp;cl\u00e9 en main&nbsp;\u00bb<\/strong> pour faciliter <strong>le processus de digitalisation des petits commerces<\/strong>, et ainsi d\u00e9velopper leur recette pour faire face au Covid.<\/p>\n\n\n\n<p>Deux enveloppes budg\u00e9taires \u00e0 respecter :<\/p>\n\n\n\n<ul><li>1<sup>re<\/sup> strat\u00e9gie avec un budget de <strong>1500\u20ac<\/strong>.<\/li><li>2<sup>e<\/sup> strat\u00e9gie avec un budget de <strong>7500\u20ac<\/strong>.<\/li><\/ul>\n\n\n\n<p>L\u2019orientation p\u00e9dagogique de cet <strong>OPEN TRACK DIGITAL<\/strong>, est <strong>l\u2019\u00e9laboration d\u2019une strat\u00e9gie et d\u2019un plan d\u2019action de communication<\/strong>, tr\u00e8s concrets, tr\u00e8s argument\u00e9s, avec un <strong>discours incisif et convaincant<\/strong>.<\/p>\n\n\n\n<p>Par <strong>groupe de 6 \u00e9tudiants<\/strong>, et <strong>\u00e0 distance<\/strong>, nos talentueux apprenants ont su \u00eatre <strong>force de proposition<\/strong> et <strong>efficace dans leur soutenance orale<\/strong>.<br>Certains groupes ont m\u00eame choisi un commerce ind\u00e9pendant r\u00e9mois existant, pour lequel, ils s\u2019engagent \u00e0 mettre en place leurs r\u00e9flexions, leurs strat\u00e9gies, leurs actions et surtout leur professionnalisme.<\/p>\n\n\n\n<p>C\u2019est cela la touche <a href=\"\/\">Esupcom<\/a>, <strong>de la p\u00e9dagogie \u00e0 la pratique sur des sujets d\u2019actualit\u00e9s<\/strong>, une <strong>p\u00e9dagogie innovante<\/strong> permettant l\u2019<strong>employabilit\u00e9<\/strong> de nos \u00e9tudiants d\u00e8s la fin de leur formation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/OpenTrack-WeAreEsupcomReims.png\" alt=\"Nos \u00e9tudiants aident nos commerces de proximit\u00e9 face \u00e0 a crise sanitaire en digitalisant leurs activit\u00e9s !\" \/><\/figure>\n","protected":false},"featured_media":9685,"template":"","themecore_city":[1973],"themecore_schools":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - 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