Bachelor Responsable de Projets Marketing et Communication<\/a> ont relev\u00e9 leur d\u00e9fi en r\u00e9alisant une veille concurrentielle, de la th\u00e9orie \u00e0 la pratique.<\/p>\n\n\n\n1 projet fictif autour de la cr\u00e9ation d’h\u00f4tels haut de gamme, 1 veille concurrentielle qui fera partie du Business Plan<\/strong> du projet !<\/p>\n\n\n\nEmmanuel AMBROSETTI, leur Responsable P\u00e9dagogique, leur a attribu\u00e9 \u00e0 chacun un d\u00e9partement fran\u00e7ais pour effectuer l’\u00e9tude de la concurrence h\u00f4teli\u00e8re sur le territoire donn\u00e9. Une fois les concurrents identifi\u00e9s, ils ont report\u00e9 leurs pr\u00e9sences sur le web et sur les r\u00e9seaux sociaux dans le tableau de bord : indicateurs de performance sur les r\u00e9seaux sociaux, sur Google et audit des sites internet des concurrents potentiels !<\/p>\n\n\n\n
Les \u00e9tudiants devaient conclure : y avait-il un march\u00e9 existant sur lequel se placer dans leur d\u00e9partement respectif ?<\/p>\n\n\n\n
\u00c0 Esupcom Reims<\/a>, on apprend en pratiquant !<\/p>\n\n\n\n\nUn projet de veille concurrentielle pour nos \u00e9tudiants r\u00e9mois - Esupcom<\/title>\n<meta name=\"description\" content=\"Les 3\u00e8me ann\u00e9e de Bachelor Responsable de Projets Marketing et Communication ont relev\u00e9 leur d\u00e9fi en r\u00e9alisant une veille concurrentielle\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esupcom.com\/actualite\/un-projet-de-veille-concurrentielle-pour-nos-etudiants-remois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un projet de veille concurrentielle pour nos \u00e9tudiants r\u00e9mois - Esupcom\" \/>\n<meta property=\"og:description\" content=\"Les 3\u00e8me ann\u00e9e de Bachelor Responsable de Projets Marketing et Communication ont relev\u00e9 leur d\u00e9fi en r\u00e9alisant une veille concurrentielle\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esupcom.com\/actualite\/un-projet-de-veille-concurrentielle-pour-nos-etudiants-remois\/\" \/>\n<meta property=\"og:site_name\" content=\"Esupcom\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-09T09:02:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esupcom.com\/images\/hotel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1175\" \/>\n\t<meta property=\"og:image:height\" content=\"263\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esupcom.com\/actualite\/un-projet-de-veille-concurrentielle-pour-nos-etudiants-remois\/\",\"url\":\"https:\/\/www.esupcom.com\/actualite\/un-projet-de-veille-concurrentielle-pour-nos-etudiants-remois\/\",\"name\":\"Un projet de veille concurrentielle pour nos \u00e9tudiants r\u00e9mois - Esupcom\",\"isPartOf\":{\"@id\":\"https:\/\/www.esupcom.com\/#website\"},\"datePublished\":\"2020-11-18T13:23:55+00:00\",\"dateModified\":\"2023-03-09T09:02:41+00:00\",\"description\":\"Les 3\u00e8me ann\u00e9e de Bachelor Responsable de Projets Marketing et Communication ont relev\u00e9 leur d\u00e9fi en r\u00e9alisant une veille concurrentielle\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esupcom.com\/actualite\/un-projet-de-veille-concurrentielle-pour-nos-etudiants-remois\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esupcom.com\/actualite\/un-projet-de-veille-concurrentielle-pour-nos-etudiants-remois\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esupcom.com\/actualite\/un-projet-de-veille-concurrentielle-pour-nos-etudiants-remois\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.esupcom.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualit\u00e9s\",\"item\":\"https:\/\/www.esupcom.com\/actualite\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Un projet de veille concurrentielle pour nos \u00e9tudiants r\u00e9mois\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esupcom.com\/#website\",\"url\":\"https:\/\/www.esupcom.com\/\",\"name\":\"Esupcom\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\/\/www.esupcom.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esupcom.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esupcom.com\/#organization\",\"name\":\"Esupcom\",\"url\":\"https:\/\/www.esupcom.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png\",\"contentUrl\":\"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png\",\"width\":334,\"height\":140,\"caption\":\"Esupcom\"},\"image\":{\"@id\":\"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un projet de veille concurrentielle pour nos \u00e9tudiants r\u00e9mois - Esupcom","description":"Les 3\u00e8me ann\u00e9e de Bachelor Responsable de Projets Marketing et Communication ont relev\u00e9 leur d\u00e9fi en r\u00e9alisant une veille concurrentielle","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esupcom.com\/actualite\/un-projet-de-veille-concurrentielle-pour-nos-etudiants-remois\/","og_locale":"fr_FR","og_type":"article","og_title":"Un projet de veille concurrentielle pour nos \u00e9tudiants r\u00e9mois - Esupcom","og_description":"Les 3\u00e8me ann\u00e9e de Bachelor Responsable de Projets Marketing et Communication ont relev\u00e9 leur d\u00e9fi en r\u00e9alisant une veille concurrentielle","og_url":"https:\/\/www.esupcom.com\/actualite\/un-projet-de-veille-concurrentielle-pour-nos-etudiants-remois\/","og_site_name":"Esupcom","article_modified_time":"2023-03-09T09:02:41+00:00","og_image":[{"width":1175,"height":263,"url":"https:\/\/www.esupcom.com\/images\/hotel.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esupcom.com\/actualite\/un-projet-de-veille-concurrentielle-pour-nos-etudiants-remois\/","url":"https:\/\/www.esupcom.com\/actualite\/un-projet-de-veille-concurrentielle-pour-nos-etudiants-remois\/","name":"Un projet de veille concurrentielle pour nos \u00e9tudiants r\u00e9mois - Esupcom","isPartOf":{"@id":"https:\/\/www.esupcom.com\/#website"},"datePublished":"2020-11-18T13:23:55+00:00","dateModified":"2023-03-09T09:02:41+00:00","description":"Les 3\u00e8me ann\u00e9e de Bachelor Responsable de Projets Marketing et Communication ont relev\u00e9 leur d\u00e9fi en r\u00e9alisant une veille concurrentielle","breadcrumb":{"@id":"https:\/\/www.esupcom.com\/actualite\/un-projet-de-veille-concurrentielle-pour-nos-etudiants-remois\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esupcom.com\/actualite\/un-projet-de-veille-concurrentielle-pour-nos-etudiants-remois\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esupcom.com\/actualite\/un-projet-de-veille-concurrentielle-pour-nos-etudiants-remois\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.esupcom.com\/"},{"@type":"ListItem","position":2,"name":"Actualit\u00e9s","item":"https:\/\/www.esupcom.com\/actualite\/"},{"@type":"ListItem","position":3,"name":"Un projet de veille concurrentielle pour nos \u00e9tudiants r\u00e9mois"}]},{"@type":"WebSite","@id":"https:\/\/www.esupcom.com\/#website","url":"https:\/\/www.esupcom.com\/","name":"Esupcom","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/www.esupcom.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esupcom.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.esupcom.com\/#organization","name":"Esupcom","url":"https:\/\/www.esupcom.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png","contentUrl":"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png","width":334,"height":140,"caption":"Esupcom"},"image":{"@id":"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/actualite\/8492"}],"collection":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/actualite"}],"about":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/types\/actualite"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/media\/9678"}],"wp:attachment":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/media?parent=8492"}],"wp:term":[{"taxonomy":"themecore_city","embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/themecore_city?post=8492"},{"taxonomy":"themecore_schools","embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/themecore_schools?post=8492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/www.esupcom.com\/images\/Projet-Veille-Esupcom.png\")
<\/figure>\n<\/figure>\n","protected":false},"featured_media":9678,"template":"","themecore_city":[1973],"themecore_schools":[],"acf":[],"yoast_head":"\n