{"id":8416,"date":"2020-09-28T16:09:06","date_gmt":"2020-09-28T14:09:06","guid":{"rendered":"https:\/\/www.esupcom.com\/?post_type=actualite&#038;p=8416"},"modified":"2025-01-02T16:22:18","modified_gmt":"2025-01-02T15:22:18","slug":"la-rentree-en-challenge-we-are-esupcom-reims","status":"publish","type":"actualite","link":"https:\/\/www.esupcom.com\/actualite\/la-rentree-en-challenge-we-are-esupcom-reims\/","title":{"rendered":"La rentr\u00e9e en challenge ! We are Esupcom Reims !"},"content":{"rendered":"\n<p>Une semaine de rentr\u00e9e sp\u00e9ciale pour nos M2 Manager des Strat\u00e9gies de Communication et Marketing \u00e0 Esupcom : la #BattleRoyaleChallenge !<\/p>\n\n\n\n<p>5 jours, 8 \u00e9quipes, 2 briefs pour 2 marques : <strong>Petite Brasserie Ardennaise Oubliette<\/strong> et <strong>Lego<\/strong> ! Ce challenge a pour but d\u2019effectuer un checking level de d\u00e9but d\u2019ann\u00e9e !<\/p>\n\n\n\n<p>La <strong>bi\u00e8re Oubliette<\/strong>, petite brasserie ardennaise a lanc\u00e9 un nouveau produit, la \u00ab 08 \u00bb, il y a un an. Probl\u00e9matique : La 08 a un probl\u00e8me de visibilit\u00e9 et d\u2019efficacit\u00e9 sur le digital, nos \u00e9tudiants ont d\u00fb proposer \u00e0 la Brasserie Oubliette, <strong>un plan de communication digital B2C<\/strong> sur 1 an avec un budget de 5.000\u20ac int\u00e9grant un event source de buzz. Attention\u2026 Il ne suffit pas d\u2019\u00eatre visible, il faut vendre !<br>Le plan de communication digital devra \u00eatre <strong>op\u00e9rationnel<\/strong>, <strong>actionnable rapidement<\/strong>, <strong>illustr\u00e9<\/strong>, et <strong>permettre de g\u00e9n\u00e9rer des leads cibl\u00e9s<\/strong> afin de vendre le produit mais \u00e9galement de fid\u00e9liser la client\u00e8le grand public (le particulier) !<\/p>\n\n\n\n<p>Le <strong>groupe LEGO<\/strong> a soumis une probl\u00e9matique marketing \u00e0 nos \u00e9tudiants : comment analyser l\u2019environnement de la marque Lego \u00e0 l\u2019interne et \u00e0 l\u2019externe afin d\u2019avoir une vision durable sur son march\u00e9 ? Quels produits innovants pour demain ?<br>Ils ont d\u00fb : <strong>analyser l\u2019environnement de Lego<\/strong> \u00e0 <strong>l\u2019interne<\/strong> et \u00e0 <strong>l\u2019externe<\/strong> et la <strong>strat\u00e9gie commerciale<\/strong>, <strong>l\u2019offre<\/strong>, le <strong>mix marketing<\/strong> et proposer des <strong>produits innovants adapt\u00e9s au march\u00e9<\/strong>.<\/p>\n\n\n\n<p>Le groupe 4 a su faire preuve de cr\u00e9ativit\u00e9 et d&#8217;ing\u00e9niosit\u00e9 en proposant un partenariat \u00e0 <strong>Quartier Libre<\/strong> ! Comment cela s&#8217;est-il pass\u00e9 ?<br><em>&#8220;Nous avons vu qu&#8217;une loge en Lego g\u00e9ants avait \u00e9t\u00e9 cr\u00e9\u00e9e pour la venue de la chanteuse Louane \u00e0 Quartier Libre. Pour apporter de la mise en sc\u00e8ne \u00e0 notre projet et pour se d\u00e9marquer, nous avons contact\u00e9 Quartier Libre pour leur demander le pr\u00eat de leurs Lego tout en expliquant notre projet. Un projet de partenariat a donc \u00e9t\u00e9 propos\u00e9 et valid\u00e9 par Arnaud BASSERY, le co-fondateur.&#8221;<\/em><\/p>\n\n\n\n<p>Nos Esupcomiens ont fait preuve de cr\u00e9ativit\u00e9 et d&#8217;innovation dignes de notre \u00e9cole ! Nous sommes fiers de vous ! Bravo \u00e0 toutes et \u00e0 tous pour vos propositions. Des f\u00e9licitations toutes particuli\u00e8res aux deux groupes gagnants.<\/p>\n\n\n\n<p><small><em>L\u2019abus d\u2019alcool est dangereux pour la sant\u00e9, \u00e0 consommer avec mod\u00e9ration.<\/em><\/small><\/p>\n","protected":false},"featured_media":9699,"template":"","themecore_city":[1973],"themecore_schools":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La rentr\u00e9e en challenge ! 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