{"id":4695,"date":"2018-02-15T10:52:10","date_gmt":"2018-02-15T09:52:10","guid":{"rendered":"https:\/\/www.esupcom.com\/?post_type=actualite&#038;p=4695"},"modified":"2022-07-12T16:50:14","modified_gmt":"2022-07-12T14:50:14","slug":"pop-up-event-reims-retail-digital","status":"publish","type":"actualite","link":"https:\/\/www.esupcom.com\/actualite\/pop-up-event-reims-retail-digital\/","title":{"rendered":"Pop-up Event : le &#8220;Retail &amp; Digital&#8221; sous toutes ses formes"},"content":{"rendered":"\n<p>Du 31 janvier au 2 f\u00e9vrier, les 1\u00e8res ann\u00e9e de <a href=\"\/formation\/mastere-communication-des-marques-et-des-entreprises\/\">Mast\u00e8re Communication des Marques et des Entreprises<\/a> d\u2019Esupcom Reims ont organis\u00e9 leur Pop Up Event &#8220;Retail &amp; Digital&#8221; \u00e9dition 2018.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un \u00e9v\u00e9nement sur la th\u00e9matique du Retail &amp; Digital<\/h2>\n\n\n\n<p>Les consignes furent simples : <strong>organiser un \u00e9v\u00e9nement sur le th\u00e8me du Retail &amp; Digital<\/strong>. Et on peut dire qu\u2019ils ont fait preuve d\u2019originalit\u00e9 puisqu\u2019ils ont fait d\u00e9couvrir \u00e0 leur public le th\u00e8me sous toutes ses formes avec un programme vraiment int\u00e9ressant !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">D\u00e9cathlon \u00e0 la pointe de la technologie<\/h3>\n\n\n\n<p>L\u2019\u00e9v\u00e9nement a commenc\u00e9 avec une visite d\u2019un des magasins D\u00e9cathlon de Reims o\u00f9 les \u00e9tudiants ont rencontr\u00e9 Marion &amp; Marine. Ces deux derni\u00e8res ont chacune pr\u00e9sent\u00e9 des outils mis en place par l\u2019enseigne pour faciliter la vie des clients mais aussi celle des employ\u00e9s.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-decathlon-1024x676.jpg\" alt=\"popup reims retail &amp; digital decathlon\" class=\"wp-image-4702\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-decathlon-2-300x200.jpg\" alt=\"popup reims retail &amp; digital decathlon 2\" class=\"wp-image-4704\" \/><\/figure>\n\n\n\n<p>Marion, <strong>Leader Sport rayons cycle, \u00e9quitation et glisse sur asphalte<\/strong>, s\u2019est charg\u00e9e de pr\u00e9senter les diff\u00e9rentes possibilit\u00e9s qui s\u2019offrent aux clients qui souhaitent acheter un produit ou simplement se renseigner, que ce soit en magasin avec les Bornes + ou sur internet avec l\u2019e-r\u00e9servation.<\/p>\n\n\n\n<p>Marine, <strong>Coach Organisation Magasin<\/strong>, quant \u00e0 elle, nous a racont\u00e9 son exp\u00e9rience et la fa\u00e7on dont D\u00e9cathlon a simplifi\u00e9 son travail avec les nouvelles technologies, notamment avec les puces RFID et l\u2019application Mobistore. Les outils mis \u00e0 sa disposition via ce syst\u00e8me de puces lui permet de retrouver les articles dans le magasin beaucoup plus facilement, d\u2019effectuer l\u2019inventaire de son rayon plus rapidement mais aussi de renseigner le client sur la disponibilit\u00e9 des produits en magasin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Du tourisme au m\u00e9dical, le \u00ab Retail &amp; Digital \u00bb en long et en large<\/h3>\n\n\n\n<p>Le Pop Up Event s\u2019est principalement d\u00e9roul\u00e9 sur cette journ\u00e9e au Centre des Congr\u00e8s de Reims o\u00f9 les \u00e9tudiants, accompagn\u00e9s pour certains de professionnels, <strong>ont tenu de minis conf\u00e9rences<\/strong> sur des sujets divers et vari\u00e9s, tous li\u00e9s au th\u00e8me du Retail &amp; Digital.<\/p>\n\n\n\n<p>Du tourisme au m\u00e9dical, en passant par le Champagne et le sport, les \u00e9tudiants ont trait\u00e9 le sujet sous toutes ses formes et c\u2019est ce qui a rendu cette journ\u00e9e si int\u00e9ressante.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-3-300x186.jpg\" alt=\"popup reims retail &amp; digital 3\" class=\"wp-image-4706\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-4.jpg\" alt=\"popup reims retail &amp; digital 4\" class=\"wp-image-4710\" \/><\/figure>\n\n\n\n<p>La diversit\u00e9 s\u2019est m\u00eame \u00e9tendu jusqu\u2019au format choisi puisque certains ont fait le choix de <strong>r\u00e9aliser une vid\u00e9o<\/strong> pour traiter leur sujet, <strong>d\u2019autres ont r\u00e9alis\u00e9 un reportage<\/strong> et d\u2019autres encore ont pu faire venir des professionnels pour <strong>les interviewer en direct<\/strong> sur place et leur donner la parole pour parler de leur exp\u00e9rience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ikea Place \u2013 Une d\u00e9couverte pas comme les autres<\/h3>\n\n\n\n<p>Pour cl\u00f4turer leur \u00e9v\u00e9nement, les \u00e9tudiants ont fait le choix de faire d\u00e9couvrir aux autres \u00e9tudiants l\u2019application Ikea Place, sortie en septembre 2017, de fa\u00e7on plut\u00f4t originale !<\/p>\n\n\n\n<p>En effet, ces derniers ont <strong>invent\u00e9 un \u00ab Escape Game \u00bb<\/strong> dans lequel les joueurs devaient r\u00e9soudre plusieurs \u00e9nigmes tout en utilisant l\u2019application d\u2019Ikea. Une fa\u00e7on pour eux de d\u00e9couvrir l\u2019application et ses fonctionnalit\u00e9s, tout en s\u2019amusant !<\/p>\n\n\n\n<p>Et pour finir en beaut\u00e9, les \u00e9tudiants ont fait venir sur le campus r\u00e9mois, le Food Truck The Mother Road, qui \u00e9tait \u00e9galement pr\u00e9sent lors d\u2019une mini conf\u00e9rence de la veille, pour faire d\u00e9couvrir \u00e0 toute l\u2019\u00e9cole <strong>leurs d\u00e9licieux burgers maison<\/strong> !<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-decathlon-5.jpg\" alt=\"popup reims retail digital decathlon 5\" class=\"wp-image-4715\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-decathlon-6.jpg\" alt=\"popup reims retail digital decathlon 6\" class=\"wp-image-4716\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-12.jpg\" alt=\"popup reims retail &amp; digital 12\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-9.jpg\" alt=\"popup reims retail &amp; digital 9\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-7.jpg\" alt=\"popup reims retail &amp; digital\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-14.jpg\" alt=\"popup reims retail &amp; digital 14\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-15.jpg\" alt=\"popup reims retail &amp; digital 15\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-decathlon.jpg\" alt=\"popup reims retail &amp; digital decathlon\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-decathlon-2.jpg\" alt=\"popup reims retail &amp; digital decathlon 2\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-4.jpg\" alt=\"popup reims retail &amp; digital 4\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-decathlon-5.jpg\" alt=\"popup reims retail digital decathlon 5\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-decathlon-6.jpg\" alt=\"popup reims retail digital decathlon 6\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-8.jpg\" alt=\"popup reims retail &amp; digital\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-11.jpg\" alt=\"popup reims retail &amp; digital 11\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/images\/2018\/02\/popup-reims-retail-digital-13.jpg\" alt=\"popup reims retail &amp; digital 13\" \/><\/figure>\n\n\n\n<p>\/div&gt;<\/p>\n","protected":false},"featured_media":10052,"template":"","themecore_city":[1973],"themecore_schools":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pop-Up Event : le Retail &amp; Digital sous toutes ses formes<\/title>\n<meta name=\"description\" content=\"Du 31 janvier au 2 f\u00e9vrier, les \u00e9tudiant en Master Marketing &amp; Communication d\u2019Esupcom Reims ont organis\u00e9 leur Pop Up Event &quot;Retail &amp; Digital&quot; \u00e9dition 2018.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esupcom.com\/actualite\/pop-up-event-reims-retail-digital\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pop-Up Event : le Retail &amp; 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