{"id":4318,"date":"2018-01-04T15:26:42","date_gmt":"2018-01-04T14:26:42","guid":{"rendered":"https:\/\/www.esupcom.com\/?post_type=actualite&p=4318"},"modified":"2022-07-12T16:59:33","modified_gmt":"2022-07-12T14:59:33","slug":"touche-a-post-pop-up-event-theme-relations-presse-influenceurs","status":"publish","type":"actualite","link":"https:\/\/www.esupcom.com\/actualite\/touche-a-post-pop-up-event-theme-relations-presse-influenceurs\/","title":{"rendered":"\u00ab Touche pas \u00e0 mon Post\u2019 \u00bb – Un Pop-Up Event sur le th\u00e8me des Relations Presse et Influenceurs"},"content":{"rendered":"\n

Premier Pop-Up Event de l’ann\u00e9e scolaire des \u00e9tudiants en Bachelor Chef de Projets \u00c9v\u00e9nementiels<\/a> \u00e0 Reims, on vous raconte tout !<\/p>\n\n\n\n

Le 21 d\u00e9cembre dernier a eu lieu sur le campus de Reims, le tout premier Pop-Up Event de cette ann\u00e9e scolaire avec les \u00e9tudiants en Bachelor Chef de Projets \u00c9v\u00e9nementiels.<\/a><\/p>\n\n\n\n

L\u2019\u00e9v\u00e9nement, intitul\u00e9 \u00ab Touche Pas \u00c0 Mon Post\u2019 \u00bb est pr\u00e9sent\u00e9 \u00e0 la mani\u00e8re d\u2019une \u00e9mission TV \/ Radio sur le th\u00e8me des relations presse et des influenceurs.<\/p>\n\n\n\n

Au programme, des \u00e9changes en direct du \u00ab plateau t\u00e9l\u00e9 \u00bb et des interviews pr\u00e9alablement film\u00e9es de diff\u00e9rents professionnels tels que r\u00e9dacteur en chef, blogueurs, influenceurs, community manager, etc.<\/p>\n\n\n\n

Les Relations Presse<\/strong><\/p>\n\n\n\n

Deux points ont \u00e9t\u00e9 abord\u00e9s : la notion de relation presse dans une strat\u00e9gie de communication, ainsi que la place des relations presse \u00e0 l\u2019heure du Web 2.0.<\/p>\n\n\n\n

Alors que S\u00e9bastien Lacroix, r\u00e9dacteur en chef du Journal local L\u2019Union<\/a> a donn\u00e9 ses pr\u00e9cieux conseils strat\u00e9giques aux \u00e9tudiants pour ce qui est des Relations-Presse, Gr\u00e9gory Blanchon, coordinateur au sein du POLCA, a parl\u00e9 de son exp\u00e9rience de la reconversion digitale de l\u2019ancien magazine Zic Boom aujourd\u2019hui sous la forme du site Internet : Polca<\/a><\/p>\n\n\n\n

Les Influenceurs<\/strong><\/p>\n\n\n\n

Dans cette partie, quatre points ont \u00e9t\u00e9 abord\u00e9s :
– la notion d\u2019influenceur au sein d\u2019une entreprise,
– Influenceur, un nouveau m\u00e9tier d\u2019avenir,
– l\u2019expansion ph\u00e9nom\u00e9nale d\u2019Instagram, et enfin,
– la passion des blogueurs & influenceurs pour ce qu\u2019ils font.<\/p>\n\n\n\n

Pour chacun de ces points, diff\u00e9rents profils sont intervenus, notamment :
H\u00e9l\u00e8ne Ioannidis, community manager pour La Cartonnerie<\/a>,
Laur\u00e8ne Lef\u00e8vre & Remi Debreil de la chaine YouTube culinaire Cook&Record (@Cook&Record)<\/a>,
Prieur de la Marne, instagrammeur, DJ & graphiste (@prieurdelamarne<\/a>),
ainsi que Guillaume Delage, blogueur : leblogdegui.<\/p>\n\n\n\n

\u00ab Pour les artistes graphiques, Instagram est un terrain de jeu super \u00bb
(Prieur de la Marne – instagrammeur, DJ & graphist<\/em>e)<\/p><\/blockquote>\n\n\n\n

Finalement, c\u2019est dans une atmosph\u00e8re propice aux \u00e9changes que chaque professionnel a abord\u00e9 des sujets aux couleurs de l\u2019actualit\u00e9 et de l\u2019\u00e9volution des m\u00e9dias, de la presse traditionnelle \u00e0 celle du Web.<\/p>\n\n\n\n

Cette exp\u00e9rience a permis \u00e0 la promotion des Bachelors Chef de Projets \u00c9v\u00e9nementiels de s\u2019investir dans un projet en s\u2019appuyant sur la coh\u00e9sion d\u2019\u00e9quipe, mais surtout de tirer des enseignements des exp\u00e9riences des intervenants pour leur avenir professionnel.<\/p>\n\n\n\n

\"Bachelor<\/figure>\n\n\n\n
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