{"id":3809,"date":"2017-11-17T15:11:14","date_gmt":"2017-11-17T14:11:14","guid":{"rendered":"https:\/\/www.esupcom.com\/?post_type=actualite&p=3809"},"modified":"2025-01-02T17:13:25","modified_gmt":"2025-01-02T16:13:25","slug":"workshop-hiphop-campus-paris","status":"publish","type":"actualite","link":"https:\/\/www.esupcom.com\/actualite\/workshop-hiphop-campus-paris\/","title":{"rendered":"Un workshop sous le signe du hip-hop sur le campus de Paris-Montrouge"},"content":{"rendered":"\n

Les \u00e9tudiants ont eu la chance de travailler pour le collectif hip-hop Artichaut Records<\/p>\n\n\n\n

<\/p>\n\n\n\n

Avant d\u2019entrer dans le vif du sujet, quelques mots sur cet annonceur peu commun. Artichaut Records<\/a> est un collectif et un media hip-hop<\/strong> cr\u00e9\u00e9 en 2016 par L\u00e9o Thomelet et Th\u00e9o Tardy. Leur volont\u00e9 ? \u00ab Faire collaborer cette culture [hip-hop] avec ses multiples origines bien souvent d\u00e9laiss\u00e9es<\/em> \u00bb.<\/p>\n\n\n\n

Un projet qui s\u2019annonce d\u2019embl\u00e9e int\u00e9ressant, o\u00f9 rentrent en ligne de compte trois axes de d\u00e9veloppement pour les \u00e9tudiants : le label musical<\/strong>, le m\u00e9dia<\/strong> et la partie \u00e9v\u00e9nementielle<\/strong> n\u00e9cessaire \u00e0 la notori\u00e9t\u00e9 du collectif.<\/p>\n\n\n\n

Quels sont les enjeux du workshop ?<\/h2>\n\n\n\n

La probl\u00e9matique pos\u00e9e aux \u00e9tudiants du Mast\u00e8re Communication des Marques et des Entreprises<\/a> d\u2019ESUPCOM \u00e9tait simple : travailler la notori\u00e9t\u00e9<\/strong> d\u2019Artichaut Records en communiquant plus et mieux, afin d\u2019en faire un acteur visible de la sc\u00e8ne urbaine.<\/p>\n\n\n\n

Certes simple \u00e0 comprendre, mais plus complexe \u00e0 r\u00e9aliser. Ce workshop a donc demand\u00e9 un v\u00e9ritable travail de r\u00e9flexion afin d\u2019\u00e9laborer une strat\u00e9gie pertinente et r\u00e9aliste<\/strong>.<\/p>\n\n\n\n

\n

“Ce qui est difficile dans ce Workshop, c’est qu’on est conscient qu’en Mast\u00e8re on nous demande une dimension beaucoup plus strat\u00e9gique qu’avant, et jusqu’o\u00f9 on doit aller c’est \u00e7a qui est difficile \u00e0 jauger.”<\/em> Caroline<\/p>\n<\/blockquote>\n\n\n\n

La demande r\u00e9elle de l\u2019annonceur a pouss\u00e9 les \u00e9tudiants \u00e0 adopter une posture professionnelle et produire des recommandations op\u00e9rationnelles afin de r\u00e9pondre aux objectifs concrets.<\/p>\n\n\n\n

Leurs missions<\/h3>\n\n\n\n
    \n
  • Proposer des axes de clarification du positionnement d\u2019Artichaut Records et son offre ;<\/li>\n\n\n\n
  • Etablir un dispositif permettant la r\u00e9cup\u00e9ration des datas;<\/li>\n\n\n\n
  • Augmenter la fan base de 50% en 6 mois;<\/li>\n\n\n\n
  • Pr\u00e9parer la soir\u00e9e des un an;<\/li>\n\n\n\n
  • Le tout avec un budget limit\u00e9.<\/li>\n<\/ul>\n\n\n\n
    \n

    “Le sujet \u00e9tait int\u00e9ressant mais le budget \u00e9tait un peu serr\u00e9 donc a du \u00eatre inventif et d\u00e9brouillard.”<\/em> Arthur<\/p>\n<\/blockquote>\n\n\n\n

    Le rendu<\/h2>\n\n\n\n

    Les \u00e9tudiants ont finalis\u00e9 leur projet sous la forme d\u2019un dossier complet et d\u2019une pr\u00e9sentation synth\u00e9tique d\u2019une dizaine de slides.<\/p>\n\n\n\n

    Un double exercice qui les a plong\u00e9s au c\u0153ur de la r\u00e9alit\u00e9 du m\u00e9tier de communicant(e), qui s\u2019est traduit par une belle r\u00e9ussite. Merci \u00e0 Artichaut Records pour leur confiance<\/strong> et bravo aux \u00e9tudiants.<\/p>\n\n\n\n

    Rendez-vous le 7 d\u00e9cembre pour les soutenances !<\/strong><\/p>\n","protected":false},"featured_media":10126,"template":"","themecore_city":[1929],"themecore_schools":[],"acf":[],"yoast_head":"\nUn workshop sous le signe du hip-hop \u00e0 Esupcom Paris<\/title>\n<meta name=\"description\" content=\"Lors d'un workshop, les \u00e9tudiants ont eu la chance de travailler pour un collectif hip-hop afin de produire leur strat\u00e9gie de communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esupcom.com\/actualite\/workshop-hiphop-campus-paris\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un workshop sous le signe du hip-hop \u00e0 Esupcom Paris\" \/>\n<meta property=\"og:description\" content=\"Lors d'un workshop, les \u00e9tudiants ont eu la chance de 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