{"id":2818,"date":"2017-09-15T11:43:48","date_gmt":"2017-09-15T09:43:48","guid":{"rendered":"https:\/\/www.esupcom.com\/?post_type=actualite&#038;p=2818"},"modified":"2025-01-02T16:19:07","modified_gmt":"2025-01-02T15:19:07","slug":"florileges-de-realisations-etudiantes","status":"publish","type":"actualite","link":"https:\/\/www.esupcom.com\/actualite\/florileges-de-realisations-etudiantes\/","title":{"rendered":"Floril\u00e8ges de r\u00e9alisations \u00e9tudiantes"},"content":{"rendered":"\n<p>Retrouver les articles plus approfondis des \u00e9tudiants sur les sujets des <a href=\"\/actualite\/chatbots-quest-cest\/\">Chatbots<\/a>, du <a href=\"\/actualite\/marketing-participatif-debutants\/\">marketing participatif<\/a>, et du <a href=\"\/actualite\/big-data-creativite\/\">Big Data<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n<p>[veille prospective \u00e9pisode final]<\/p>\n\n\n\n<p>Pour terminer ces quelques \u00e9pisodes mettant en avant le travail des \u00e9tudiants du Mast\u00e8re Professionnel Marketing Communication, voici une s\u00e9lection de monographies d\u2019entreprises r\u00e9alis\u00e9es dans le cadre de leur veille prospective, ainsi qu\u2019une infographie r\u00e9alis\u00e9e pour une veille sectorielle.<\/p>\n\n\n\n<p>Une monographie d&#8217;entreprise ou \u00e0 parler plus exactement la monographie d&#8217;une organisation est une \u00e9tude de la strat\u00e9gie d&#8217;une entreprise. C\u2019est la description structur\u00e9e, document\u00e9e et anath\u00e9matis\u00e9e d&#8217;une organisation.<\/p>\n\n\n\n<p>Le corps de la monographie (introduction, d\u00e9veloppement, conclusion) comprendra une quinzaine de pages et pr\u00e9sentera l&#8217;organisation sous ses principaux aspects : La politique g\u00e9n\u00e9rale et la strat\u00e9gie de l&#8217;organisation ; Son secteur d&#8217;activit\u00e9 et son environnement ; Aspects juridiques ; Ressources humaines et aspects sociaux ; Aspects comptables et financiers ; Aspects logistiques et production; Aspects commerciaux et communication.<\/p>\n\n\n\n<p>Elle permet de pr\u00e9ciser les objectifs strat\u00e9giques d&#8217;une entreprise, d&#8217;analyser les moyens dont elle dispose pour parvenir \u00e0 ses objectifs et enfin d&#8217;\u00e9tudier les r\u00e9sultats de sa fiche p\u00e9dagogique.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":10187,"template":"","themecore_city":[1929],"themecore_schools":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Floril\u00e8ges de r\u00e9alisations des \u00e9tudiantes d&#039;Esupcom Paris<\/title>\n<meta name=\"description\" content=\"Une s\u00e9lection de monographies d\u2019entreprises r\u00e9alis\u00e9es dans le cadre de la veille prospective des \u00e9tudiants en Mast\u00e8re Professionnel Marketing Communication\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esupcom.com\/actualite\/florileges-de-realisations-etudiantes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Floril\u00e8ges de 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