{"id":2754,"date":"2017-09-06T10:48:34","date_gmt":"2017-09-06T08:48:34","guid":{"rendered":"https:\/\/www.esupcom.com\/?post_type=actualite&#038;p=2754"},"modified":"2025-01-02T15:12:38","modified_gmt":"2025-01-02T14:12:38","slug":"big-data-creativite","status":"publish","type":"actualite","link":"https:\/\/www.esupcom.com\/actualite\/big-data-creativite\/","title":{"rendered":"Big data et cr\u00e9ativit\u00e9"},"content":{"rendered":"\n<p>En avant pour le troisi\u00e8me volet des projets de veille prospective r\u00e9alis\u00e9s par nos \u00e9tudiants parisiens en <a href=\"\/formation\/mastere-communication-des-marques-et-des-entreprises\/\">Mast\u00e8re Pro Marketing Communication<\/a> (Titre RNCP niv.1).<br>Apr\u00e8s le sujet sur les <a href=\"\/actualite\/chatbots-quest-cest\/\">chatbots<\/a> et celui sur le <a href=\"\/actualite\/marketing-participatif-debutants\/\">marketing participatif<\/a>, voici venu le BIG DATA !<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un sujet d\u2019actualit\u00e9<\/h2>\n\n\n\n<p>Si les \u00e9tudiants ont jet\u00e9 leur d\u00e9volu sur cette th\u00e9matique, ce n\u2019est pas par hasard. Le Big Data intrigue autant qu\u2019il prolif\u00e8re dans les d\u00e9bats publics. Ces quantit\u00e9s de donn\u00e9es agr\u00e9g\u00e9es par qui ? stock\u00e9es o\u00f9 ? pour quoi faire ? Autant de questions auxquelles il est difficile de r\u00e9pondre, mais qui taraudent pourtant l\u2019esprit de chacun.<\/p>\n\n\n\n<p>Ces donn\u00e9es que nous produisons chaque jour, en quantit\u00e9 astronomique, sont \u00e9videmment une source de valeur pour les entreprises. Car parmi ce volume important se fait un tri qualifiant nos donn\u00e9es, qui vont ainsi devenir un outil marketing et donc g\u00e9n\u00e9rer un profit.<\/p>\n\n\n\n<p>De ce fait, il est un vivier important d\u2019emplois. Si les entreprises accordent une grande valeur \u00e0 nos donn\u00e9es, il faut quelqu\u2019un pour les traiter. Des formations sp\u00e9cialis\u00e9es dans les datas voient de plus en plus le jour et les profils capables de r\u00e9colter et d\u2019interpr\u00e9ter ces immenses quantit\u00e9s de donn\u00e9es sont tr\u00e8s demand\u00e9s.<\/p>\n\n\n\n<p>Sans d\u00e9tailler le vaste sujet qu\u2019est celui du Big Data, il est n\u00e9anmoins important de rappeler qu\u2019il se d\u00e9finit souvent par la r\u00e8gle des trois \u00ab V \u00bb :<\/p>\n\n\n\n<ul>\n<li>Volume : 43 trilliards de Go cumul\u00e9s d\u2019ici \u00e0 2020<\/li>\n\n\n\n<li>V\u00e9locit\u00e9 : 19 milliards de connexions entre individus en 2016 (les donn\u00e9es sont collect\u00e9es, trait\u00e9es, analys\u00e9es et partag\u00e9es \u00e0 des fr\u00e9quences continues et tr\u00e8s rapides)<\/li>\n\n\n\n<li>Vari\u00e9t\u00e9 : 45 milliards de contenus chaque mois (textes, donn\u00e9es, vid\u00e9os, fichiers, \u2026)<\/li>\n<\/ul>\n\n\n\n<p>Des technologies utilis\u00e9es aux probl\u00e9matiques s\u00e9curitaires ou l\u00e9gales, le Big Data soul\u00e8ve des d\u00e9bats complexes qui ne cesseront pas de sit\u00f4t de mettre en \u00e9bullition experts et internautes.<\/p>\n","protected":false},"featured_media":10194,"template":"","themecore_city":[1929],"themecore_schools":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - 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