{"id":13260,"date":"2024-04-18T11:48:38","date_gmt":"2024-04-18T09:48:38","guid":{"rendered":"https:\/\/www.esupcom.com\/?post_type=actualite&p=13260"},"modified":"2024-06-25T12:44:26","modified_gmt":"2024-06-25T10:44:26","slug":"workshop-esupcom-x-haagen-dazs-2024","status":"publish","type":"actualite","link":"https:\/\/www.esupcom.com\/actualite\/workshop-esupcom-x-haagen-dazs-2024\/","title":{"rendered":"Workshop Esupcom x H\u00e4agen Dazs 2024"},"content":{"rendered":"\n
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Chaque ann\u00e9e, le Workshop des R\u00e9seaux GES et Eductive catalyse l’innovation des \u00e9tudiants sur une comp\u00e9tition nationale. En 2024, c\u2019est H\u00e4agen Dazs qui a inspir\u00e9 nos jeunes talents \u00e0 concevoir des strat\u00e9gies de communication innovantes. Plongez dans les coulisses de cette comp\u00e9tition acharn\u00e9e et d\u00e9couvrez comment le campus d’Aix-en-Provence<\/a> a triomph\u00e9 avec leur projet “MOVE YOUR ICE”.<\/p>\n\n\n\n

Une comp\u00e9tition nationale de haute voltige<\/h2>\n\n\n\n

Le d\u00e9fi lanc\u00e9 par H\u00e4agen Dazs<\/h3>\n\n\n\n

Au commencement de ce rendez-vous annuel, c\u2019est Christophe Wigniolle, EMEA & LATAM Operations & Development Manager pour H\u00e4agen Dazs qui a pr\u00e9sent\u00e9 un brief exigeant aux \u00e9tudiants des \u00e9coles Esupcom<\/a>, EFET STUDIO CR\u00c9A<\/a>, et EDBS<\/a>. L’objectif donn\u00e9 ? D\u00e9velopper une strat\u00e9gie de communication pour augmenter les ventes de H\u00e4agen-Dazs<\/a>, notamment dans les grandes surfaces et les boutiques sp\u00e9cialis\u00e9es. Cela a d\u00e9fini le ton d’une semaine de cr\u00e9ativit\u00e9 intense.<\/p>\n\n\n\n

Les \u00e9tapes cl\u00e9s du concours<\/h3>\n\n\n\n

\u00c0 l\u2019issue d\u2019une semaine de pr\u00e9paration et de travail intense, les diff\u00e9rents groupes ont pr\u00e9sent\u00e9 leur concept lors d\u2019une finale locale, afin de pr\u00e9tendre au titre de demi-finaliste, avec \u00e0 la clef : l\u2019opportunit\u00e9 de pouvoir d\u00e9fendre leur projet devant le client \u00e0 Aix-en-Provence.<\/p>\n\n\n\n

La grande finale \u00e0 Aix-en-Provence<\/h2>\n\n\n\n

Une pr\u00e9sentation devant un jury prestigieux<\/h3>\n\n\n\n

Le vendredi 5 avril \u00e0 14h a marqu\u00e9 le d\u00e9but de la grande finale de cette comp\u00e9tition nationale. C\u2019est au cin\u00e9ma Le C\u00e9zanne et devant un jury compos\u00e9 de Christophe Wigniolle et des directeurs de chaque campus, que les six groupes ont eu l’opportunit\u00e9 de pitcher leur concept. La tension \u00e9tait palpable et pendant 15 minutes, chaque groupe a pr\u00e9sent\u00e9 ses id\u00e9es pour captiver et convaincre.<\/p>\n\n\n\n

Les projets innovants des finalistes<\/h3>\n\n\n\n

Le projet gagnant, “MOVE YOUR ICE” de l’\u00e9quipe d’Aix-en-Provence, a brillamment combin\u00e9 couleur, inclusion, et “bonne vibes”, proposant une campagne qui c\u00e9l\u00e8bre la joie et la l\u00e9g\u00e8ret\u00e9. Leur approche a non seulement convaincu le jury mais a \u00e9galement capt\u00e9 l’imagination de l’audience.<\/p>\n\n\n\n

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Impact et perspectives<\/h2>\n\n\n\n

R\u00e9percussions pour les \u00e9tudiants et les marques<\/h3>\n\n\n\n

Cette exp\u00e9rience unique offre aux \u00e9tudiants un moyen de promouvoir leurs comp\u00e9tences et innovations devant des professionnels de l’industrie. Pour les marques comme H\u00e4agen Dazs, c’est une chance de tisser des liens significatifs avec la g\u00e9n\u00e9ration Y et Z tout en renfor\u00e7ant leur image employeur.<\/p>\n\n\n\n

Vers de nouvelles collaborations<\/h3>\n\n\n\n

L’\u00e9v\u00e9nement souligne \u00e9galement l’importance des partenariats p\u00e9dagogiques et exp\u00e9rientiels, enrichissant le parcours \u00e9ducatif des \u00e9tudiants tout en offrant aux marques des perspectives fra\u00eeches et cr\u00e9atives. C’est un exemple \u00e9clatant de la mani\u00e8re dont l’industrie et l’\u00e9ducation peuvent collaborer pour forger des futurs leaders en communication.<\/p>\n\n\n\n

En conclusion, le Workshop H\u00e4agen Dazs 2024 a non seulement permis de r\u00e9v\u00e9ler des talents \u00e9mergents mais aussi de poser les fondements de futures initiatives enrichissantes entre \u00e9tudiants, \u00e9coles et marques. Un v\u00e9ritable t\u00e9moignage du pouvoir de la cr\u00e9ativit\u00e9 et de la collaboration.<\/p>\n","protected":false},"featured_media":13263,"template":"","themecore_city":[1971],"themecore_schools":[7],"acf":[],"yoast_head":"\nWorkshop Esupcom x H\u00e4agen Dazs 2024 - Esupcom<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le d\u00e9nouement du Workshop Esupcom x H\u00e4agen Dazs 2024, o\u00f9 cr\u00e9ativit\u00e9 et strat\u00e9gie fusionnent pour une exp\u00e9rience p\u00e9dagogique remarquable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esupcom.com\/actualite\/workshop-esupcom-x-haagen-dazs-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop Esupcom x H\u00e4agen Dazs 2024 - Esupcom\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez le d\u00e9nouement du Workshop Esupcom x H\u00e4agen Dazs 2024, o\u00f9 cr\u00e9ativit\u00e9 et strat\u00e9gie fusionnent pour une exp\u00e9rience p\u00e9dagogique remarquable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esupcom.com\/actualite\/workshop-esupcom-x-haagen-dazs-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Esupcom\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-25T10:44:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esupcom.com\/images\/Photo-de-l39article-story.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1119\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esupcom.com\/actualite\/workshop-esupcom-x-haagen-dazs-2024\/\",\"url\":\"https:\/\/www.esupcom.com\/actualite\/workshop-esupcom-x-haagen-dazs-2024\/\",\"name\":\"Workshop Esupcom x H\u00e4agen Dazs 2024 - 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