{"id":11679,"date":"2023-05-26T14:49:32","date_gmt":"2023-05-26T12:49:32","guid":{"rendered":"https:\/\/www.esupcom.com\/?post_type=actualite&p=11679"},"modified":"2023-09-07T17:55:09","modified_gmt":"2023-09-07T15:55:09","slug":"retour-sur-ledition-2023-du-workshop-national-desupcom","status":"publish","type":"actualite","link":"https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/","title":{"rendered":"Retour sur l’\u00e9dition 2023 du workshop national d’Esupcom’"},"content":{"rendered":"\n

Les \u00e9tudiants Esupcom ont particip\u00e9 au Workshop annuel en avril 2023. Le workshop est une comp\u00e9tition nationale \u00e0 travers laquelle les \u00e9tudiants d\u2019Aix, de Lille, de Reims, de Paris & de Lyon s\u2019affrontent. Cette ann\u00e9e, l\u2019annonceur \u00e9tait un g\u00e9ant de l\u2019industrie du jouet : LEGO.<\/p>\n\n\n\n

Le d\u00e9fi relev\u00e9 par les \u00e9tudiants \u00e9tait ambitieux : changer la perception des parents et des adultes qui ach\u00e8tent des jouets pour les enfants, afin que les briques LEGO ne sont pas seulement destin\u00e9es aux gar\u00e7ons qui repr\u00e9sentent aujourd\u2019hui 75% des clients LEGO. Les \u00e9tudiants d’Esupcom ont travaill\u00e9 toute une semaine pour \u00e9laborer des strat\u00e9gies compl\u00e8tes pour mettre \u00e0 l\u2019honneur les filles.<\/p>\n\n\n\n

Le workshop est le rendez-vous annuel attendu par les \u00e9tudiants ESUPCOM, l\u2019opportunit\u00e9 de mettre en pratique diff\u00e9rentes comp\u00e9tences et de travailler sur un projet r\u00e9el pour un client de renomm\u00e9e. Les \u00e9tudiants travaillent en groupe, toute ann\u00e9e et toute sp\u00e9cialisation confondues.  Ils ont pu ainsi d\u00e9velopper des id\u00e9es innovantes pour aider la marque LEGO \u00e0 toucher un public plus large et modifier la perception de la marque aupr\u00e8s des parents.<\/p>\n\n\n\n

Un groupe a \u00e9t\u00e9 s\u00e9lectionn\u00e9 pour participer \u00e0 la grande finale du 29 avril qui s\u2019est d\u00e9roul\u00e9e \u00e0 Reims, lors de laquelle nous avons eu des pr\u00e9sentations professionnelles et de grande qualit\u00e9 ! Il est toujours tr\u00e8s int\u00e9ressant de voir les diverses approches sur un m\u00eame sujet ! <\/p>\n\n\n\n

Gr\u00e2ce \u00e0 leur travail acharn\u00e9, leur ing\u00e9niosit\u00e9 et leur engagement, les \u00e9tudiants d’Esupcom ont montr\u00e9 une fois de plus qu’ils sont de futurs professionnels talentueux, capables de relever les d\u00e9fis les plus complexes. Nous sommes impatients de voir ce qu’ils accompliront \u00e0 l’avenir.<\/p>\n","protected":false},"featured_media":11680,"template":"","themecore_city":[1955],"themecore_schools":[],"acf":[],"yoast_head":"\nRetour sur l'\u00e9dition 2023 du workshop national d'Esupcom' - Esupcom<\/title>\n<meta name=\"description\" content=\"L'\u00e9dition 2023 du workshop national avec LEGO a \u00e9t\u00e9 un succ\u00e8s, parmi laquelle les \u00e9tudiants d\u2019Aix, de Lille, de Reims, de Paris et de Lyon s'opposent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retour sur l'\u00e9dition 2023 du workshop national d'Esupcom' - Esupcom\" \/>\n<meta property=\"og:description\" content=\"L'\u00e9dition 2023 du workshop national avec LEGO a \u00e9t\u00e9 un succ\u00e8s, parmi laquelle les \u00e9tudiants d\u2019Aix, de Lille, de Reims, de Paris et de Lyon s'opposent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/\" \/>\n<meta property=\"og:site_name\" content=\"Esupcom\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-07T15:55:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esupcom.com\/images\/Actu-Aix-Esupcom-Lego.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1620\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/\",\"url\":\"https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/\",\"name\":\"Retour sur l'\u00e9dition 2023 du workshop national d'Esupcom' - Esupcom\",\"isPartOf\":{\"@id\":\"https:\/\/www.esupcom.com\/#website\"},\"datePublished\":\"2023-05-26T12:49:32+00:00\",\"dateModified\":\"2023-09-07T15:55:09+00:00\",\"description\":\"L'\u00e9dition 2023 du workshop national avec LEGO a \u00e9t\u00e9 un succ\u00e8s, parmi laquelle les \u00e9tudiants d\u2019Aix, de Lille, de Reims, de Paris et de Lyon s'opposent.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.esupcom.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actualit\u00e9s\",\"item\":\"https:\/\/www.esupcom.com\/actualite\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Retour sur l’\u00e9dition 2023 du workshop national d’Esupcom’\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esupcom.com\/#website\",\"url\":\"https:\/\/www.esupcom.com\/\",\"name\":\"Esupcom\",\"description\":\"Un site utilisant WordPress\",\"publisher\":{\"@id\":\"https:\/\/www.esupcom.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esupcom.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esupcom.com\/#organization\",\"name\":\"Esupcom\",\"url\":\"https:\/\/www.esupcom.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png\",\"contentUrl\":\"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png\",\"width\":334,\"height\":140,\"caption\":\"Esupcom\"},\"image\":{\"@id\":\"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retour sur l'\u00e9dition 2023 du workshop national d'Esupcom' - Esupcom","description":"L'\u00e9dition 2023 du workshop national avec LEGO a \u00e9t\u00e9 un succ\u00e8s, parmi laquelle les \u00e9tudiants d\u2019Aix, de Lille, de Reims, de Paris et de Lyon s'opposent.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/","og_locale":"fr_FR","og_type":"article","og_title":"Retour sur l'\u00e9dition 2023 du workshop national d'Esupcom' - Esupcom","og_description":"L'\u00e9dition 2023 du workshop national avec LEGO a \u00e9t\u00e9 un succ\u00e8s, parmi laquelle les \u00e9tudiants d\u2019Aix, de Lille, de Reims, de Paris et de Lyon s'opposent.","og_url":"https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/","og_site_name":"Esupcom","article_modified_time":"2023-09-07T15:55:09+00:00","og_image":[{"width":1620,"height":1080,"url":"https:\/\/www.esupcom.com\/images\/Actu-Aix-Esupcom-Lego.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/","url":"https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/","name":"Retour sur l'\u00e9dition 2023 du workshop national d'Esupcom' - Esupcom","isPartOf":{"@id":"https:\/\/www.esupcom.com\/#website"},"datePublished":"2023-05-26T12:49:32+00:00","dateModified":"2023-09-07T15:55:09+00:00","description":"L'\u00e9dition 2023 du workshop national avec LEGO a \u00e9t\u00e9 un succ\u00e8s, parmi laquelle les \u00e9tudiants d\u2019Aix, de Lille, de Reims, de Paris et de Lyon s'opposent.","breadcrumb":{"@id":"https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esupcom.com\/actualite\/retour-sur-ledition-2023-du-workshop-national-desupcom\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.esupcom.com\/"},{"@type":"ListItem","position":2,"name":"Actualit\u00e9s","item":"https:\/\/www.esupcom.com\/actualite\/"},{"@type":"ListItem","position":3,"name":"Retour sur l’\u00e9dition 2023 du workshop national d’Esupcom’"}]},{"@type":"WebSite","@id":"https:\/\/www.esupcom.com\/#website","url":"https:\/\/www.esupcom.com\/","name":"Esupcom","description":"Un site utilisant WordPress","publisher":{"@id":"https:\/\/www.esupcom.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esupcom.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.esupcom.com\/#organization","name":"Esupcom","url":"https:\/\/www.esupcom.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png","contentUrl":"https:\/\/www.esupcom.com\/images\/Logo_Esupcom_Classique_Plan-de-travail-1.png","width":334,"height":140,"caption":"Esupcom"},"image":{"@id":"https:\/\/www.esupcom.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/actualite\/11679"}],"collection":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/actualite"}],"about":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/types\/actualite"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/media\/11680"}],"wp:attachment":[{"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/media?parent=11679"}],"wp:term":[{"taxonomy":"themecore_city","embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/themecore_city?post=11679"},{"taxonomy":"themecore_schools","embeddable":true,"href":"https:\/\/www.esupcom.com\/wp-json\/wp\/v2\/themecore_schools?post=11679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}